meetings & shows

CCSAA Annual Conference

Lone Mountain Ranch, Montana
April 6 & 7, 2014

The Business of Making Money Cross Country Skiing

* Registration $375 CCSAA member ski areas & exhibitors. All others, please inquire. Special   considerations for the media. Click here to REGISTER NOW

* Lodging Lone Mountain Ranch
Big Sky, MT
888-997-2093

$115/night* per person for shared lodging
$175/night* for private cabin, single occupancy
*plus taxes & gratuity

 
 
* Need a roommate? CCSAA is happy to help. Just contact the office prior to making your reservation.  We have a list of folks looking to share a cabin. The room rate assumes that you will book into one of Lone Mountain's 31 unique cabins with others attending the conference. If you prefer to put your own group together, that's great! As long as your group is the maximum for the cabin (most are 2 or 3 adults), your rate is $115/night. If you want privacy, you will pay a higher fee per night. We urge you to be flexible and friendly. Networking is a large part of the CCSAA Conference and having cabin-mates assures that. Once the cabins are filled, we will explore lodging options at Big Sky Ski Resort and Moonlight Basin Ski Resort.

* Getting There Bozeman, Montana airport. Lone Mountain Ranch provides complimentary airport shuttle service for guests. (Airport shuttle not specific to your flight. The Ranch will advise you on the shuttle schedule for the day.) No need for the expense of a rental car! One hour commute from the airport to the Ranch.

* Come Early Lone Mountain Ranch will honor the conference rate for those arriving early.
Additional fees apply for meals until the conference meal plan kicks in with the sleigh-ride dinner on Saturday night.

* Ski Bohart Ranch Nearby Bohart Ranch Cross Country Ski Center in Bridger Canyon (15 miles northeast of Bozeman) welcomes CCSAA Conference attendees and invites you to come ski their trails either before or after the CCSAA Conference. Complimentary Bohart Ranch trail passes available for their CCSAA colleagues! Bohart Ranch is just 1 hour 20 minutes from Lone Mountain Ranch.
 

2014 CCSAA Conference Agenda

 

Saturday, April 5

1:00 - 5:00 p.m.  CCSAA Board of Directors Meeting

5:00 - 6:00 p.m.  Conference Registration Check-In  & Welcome Networking & Meet the CCSAA Board

6:00 - 7:00 p.m.  Introductions

7:00 - 9:30 p.m.  Sleigh Ride Dinner (available to the first 50 people registering & booking lodging) The first 50 people to register and book lodging will enjoy a LMR signature event, The Sleigh Ride Dinner at a dining cabin on the trail system, complete with dinner entertainment. The remainder of us will enjoy dinner in the main dining hall. Book early! Register today!

 
 

Sunday, April 6

7:30 a.m.  Breakfast & Morning Challenge Question

9:00 - 11:30 a.m.  Skiing, Grooming Demos, Fat Tire Bike Demos
Networking on skis; grooming demos; and fat tire bike demos.

Noon -1:00 p.m.   Lunch & Answers to the Challenge Question facilitated by Denise Wade, LMR Nordic Director
                                   
1:15 - 2:15 p.m.   State of the Industry....Reese Brown, SIA Nordic Director
Industry recap, trends and the numbers, women and aging alpine skiers. How do we measure our success? Skier visits and lessons sold. What does it all mean? Where are our opportunities?

2:30 - 3:30 p.m.   Mobile Applications for Cross Country Ski Resorts....Escape App developers and CarteScape app developers. The costs and cost savings. GPS functions; ticketing; integration with POS; newsletters and communications with customers.

3:45 - 4:30 p.m. Innovation Showcase...facilitated by Mike Badham
Brief (two to ten minutes) sessions presented either in-persoon or via Skype by individual vendor highlighting both fashion and soft goods, as well as hardgoods. This is your opportunity to feel like you have a virtual front row seat at ISPO Munich, the international ski & sport show.

5:00- 6:30 p.m.  TRADE EXPO indoor exhibits & cocktails


6:30 - 8:00 p.m.  Dinner with speaker "Fat Tire Snow Bikes"....Gary Sjoquist & Joe Brown
Where are they being used? How do I make money with trail users and rentals?
Gary works for Quality Bicycle Products and is a recognized leader in advocacy efforts for bikers gaining access to trails across the nation for both mountain bikes and snow bikes. He's the keynote speaker and organizer of the Fat Bike Summit. Joe spearheaded efforts to open the Methow Valley Sport Trails Association's trails to snow bikes. He's a nordic skier and groomer with "butt on a bike" experience with fat tire bikes on the MVSTA trails.


8:00 p.m.  Silent Auction & Movie Night
* Featuring ski clips from YouTube shown on the big screen.
* Everyone attending and exhibiting is asked to bring an item to donate to the CCSAA Auction. Signature wine or craft beer; logoed fleece; speciality tourist item from your locale; ski memorabilia; artwork; maple syrup; day packs; camelbacks; gloves; or that irresistable item from your shop that's still there. Ball caps, coffee mugs, and tees can become lone survivors with no bidders. The CCSAA Silent Auction is a fun way to snag a great souvenir for yourself or a gift for someone left home.

 

Monday, April 7

7:30 a.m.  Breakfast & Morning Challenge Question

9:00 - 11:30  Networking ski and Yellowstone Park Tour
The first 50 people to register and book lodging will be crust-cruising in Yellowstone National Park. The remainder of us will find our bliss on the trails at the Ranch. Book early! Register today! CCSAA hopes to bring in members of the PSIA Demo Team for coaching and personal ski skill improvement.

Noon - 1:30 p.m.  Lunch with Speaker "Where Skating Came From & Other Innovations".... Peter Ashley, product manager Fischer Skis
Illustrated with original slides Peter shares stories from his decades of coaching and racing.

1:30 - 2:45  Marketing in a Digital Age....Cara MacDonald, Evergreen Custom Media  & Rianna Davidson,  Montana Office of Tourism
 Social conversations and networking platforms.

3:00 - 4:30  Making or Saving Money....Wayne Iseri, Brian Fowler, and Mike Hussey. This panel will address making snow, lighting trails, and lowering grooming costs while maintaining quality.


4:30 - 5:15 p.m. Pricing Strategies...Herb Davis, North Fork Trails & Construction
A facilitated discussion of how to maximize revenue through alliances and marketing networks; summer activities; and the ROI for rental and retail space with introductory remarks. Herb Davis has nordic ski credentials going back to 1976 with full PSIA certification. He's respected for his considerable talent as an instructor, coach, and staff trainer. Herb instructed at Yosemite National Park and Galena Lodge; co-owned and operated a nordic center at Bridger Bowl; coach and program director for Bridger Ski Foundation; US Ski Team Western Regional coach; U.S. Ski Team coach at World University Games; ski school director for Showdown, Lone Mountain Ranch, and Moonlight Basin; member and coach of PSIA Nordic Team from 1988 - 2000; has written several Nordic Manuals for PSIA and U.S. Ski Coaches Association; and spent years on contract with the Department of Defense training Special Forces in skiing, mountain warfare and mountain survival.

5:30 - 6:15   Fireside Chat & Answers to the Challenge Question....facilitated by JoJo Toeppner, CCSAA Chairman & nordic director Royal Gorge.
Bring your burning questions and hot topics for general discussion.

6:30 - 7:45   Dinner & Founder's Award Presentation.....Joe Pete Wilson, CCSAA founder  will be recognized for his vision in creating what is now the Cross Country Ski Areas Association; his leadership within the cross country ski industry; snd his promotion of cross country skiing.

8:00 - 9:30  Night Snowshoe A fun-filled trek to a campfire gathering for final thoughts.


Tuesday, April 8

8:00 a.m. - Noon Departure & Airport Shuttles provided to guests compliments of Lone Mountain Ranch.

REGISTER NOW >>>

Conference Presenters

Reese Brown...Nordic Director for SnowSports Industries America

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Herb Davis....Herb Davis has nordic ski credentials going back to 1976 with full PSIA certification. He's respected for his considerable talent as an instructor, coach, and staff trainer. Herb instructed at Yosemite National Park and Galena Lodge; co-owned and operated a nordic center at Bridger Bowl; coach and program director for Bridger Ski Foundation; US Ski Team Western Regional coach; U.S. Ski Team coach at World University Games; ski school director for Showdown, Lone Mountain Ranch, and Moonlight Basin; member and coach of PSIA Nordic Team from 1988 - 2000; has written several Nordic Manuals for PSIA and U.S. Ski Coaches Association; and spent years on contract with the Department of Defense training Special Forces in skiing, mountain warfare and mountain survival.


Gary Sjoquist....Gary works for Quality Bicycle Products and is a recognized leader in advocacy efforts for bikers gaining access to trails across the nation for both mountain bikes and snow bikes. He's the keynote speaker and organizer of the Fat Bike Summit.

Joe Brown....Joe spearheaded efforts to open the Methow Valley Sport Trails Association's trails to snow bikes. He's a nordic skier and groomer with "butt on a bike" experience with fat tire bikes on the MVSTA trails.

Peter Ashley....

Cara MacDonald...
Rianna Davidson
...
Wayne Iseri
....
Brian Fowler
....
Mike Hussey
....


Discussion Facilitators
Denise Wade
JoJo Toeppner
Michael Badham


PSIA Demo Team
Scotty McGee
Herb Davis

Special Guest
JoePete Wilson - CCSAA Founder

contact
603-239-4341
ccsaa@xcski.org
xcski.org

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